Plant-based has never tasted so good
SilkĀ® Nextmilkā¢ is a beverage similar to milk, but made with plant-based ingredients. With our client Silk (DanoneĀ Canada), we created a 360 campaign that brings together generations and āthe milk moustacheā up to date.Ā Toronto Raptors star Chris Boucher is at the center of this modern family portrait.
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Jamais les plantes n'ont eu si bon goƻt
SilkĀ® Nextmilkā¢ est une boisson similaire au lait, mais faite d'ingrĆ©dients Ć base de plantes. Avec notre client Silk (Danone Canada), nous avons crĆ©Ć© une campagne 360 āāqui rassemble les gĆ©nĆ©rations et qui met Ā« la moustache de lait Ā» au goĆ»t du jour.Ā Le joueur Ć©toile des Raptors de Toronto, Chris Boucher,Ā est au centre de ce portrait de famille moderne.
Moustaches take over
Our campaign was deployed all over the city of Toronto. We created modern portraits that showcase the updated version of the milk moustache. These photos represent the diversity of Canadians who consume plant-based milk.
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Les moustaches prennent l'afficheĀ
Notre campagne a Ć©tĆ© dĆ©ployĆ©e partout dans la ville de Toronto. Nous avons crĆ©Ć©Ā des portraits modernes qui mettent en valeur la version actualisĆ©e de laĀ moustache de lait. Ces photos reprĆ©sentent la diversitĆ© des CanadiensĀ qui consomment du lait Ć base de plantes.
We kicked off the campaign with a teaser that showed behind the scenes of our collaboration with Chris Boucher.
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Nous avons lancĆ© la campagne avec unĀ teaser qui montrait les coulisses de notre collaboration avecĀ Chris Boucher.
All pieces of the campaign were shot on the same day: TV, OOH, teaser, social ads. Here's a glimpse of the vibe of the shoot seen from the other side of the camera.
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Toutes les piĆØces de la campagne ont Ć©tĆ© tournĆ©s dans la mĆŖme journĆ©e : tĆ©lĆ©, OOH, teaser, publicitĆ©s mĆ©dias sociaux. Voici un aperƧu de l'ambianceĀ du tournage vu de l'autre cĆ“tĆ© de la camĆ©ra.
CLIENTĀ Ā Silk Canada
AGENCYĀ Ā Carl social club
CREATIVE DIRECTORĀ Ā Jean-FranƧois Morin
CREATIVE TEAMĀ Ā Simon Faber, Julien Marchand, ChloĆ© Truong, ChloĆ© Lefort, DaphnĆ©e Provencher
VP /Ā LEAD BUSINESSĀ Ā Johann Smith
PRODUCERĀ EXECUTIVEĀ Laurence Davidson
PRODUCERĀ Estelle Beauchemin
PRODUCERĀ Estelle Beauchemin
PRODUCER ASSISTANT Charles-Ćdouard Ligonde
ACCOUNT SUPERVISOR VĆ©ronique Lemay
STRATEGIST DIRECTOR MĆ©lodie Gagnon
STRATEGISTĀ Amanda Nogueira
STRATEGISTĀ Amanda Nogueira
INFLUENCE LƩa Debruyne, ChloƩ Bitton, Arielle Tan
PRODUCTION
DIRECTORĀ Vincent Ruel-CotĆ©
ASSIST DIRECTORĀ Kaven McDonald
PRODUCER Elyse Belmont-Stroh
PRODERĀ - CONTRACTSĀ Ćlyse Bleau
PRODUCTIONĀ COORDINATORĀ Neila Aoudia
PRODUCTIONĀ ASSISTANTĀ Edouard Adam
RUNNER Zachary Grenier
RUNNER Julien Lemire
CAMERA DOPĀ Marc-Olivier Gilbert
1ST AC Christophe SauvƩ
DITĀ Jacob Soulard
KEY GAFFERĀ Jaden Scholes
KEY GRIPĀ Vincent Plourde-Lavoie
GRIPĀ JĆ©rĆ©mie Prince
GAFFERĀ Wissam Salem
ROBOT OPERATORĀ Guillaume Shea Blais
ROBOT ASSISTANTĀ Bastien Meyer
ART DIRECTORĀ (SET) Camille Dubuc
ASSISTANT AD Judith Maltais
PAINTERĀ Xavier BĆ©langer-Dorval
TECH DECORĀ Remi Morais
HMUA Nathan Archambault,Ā Alexandre Deslauriers,Ā Eve Langlais
HMUA ASSIST.Ā Anais CĆ“tĆ©
LEAD Hugues Bergevin
FASHION STYLIST Vanessa Giroux
FASHION STYLIST GeneviĆØve SauvĆ©
FOOD STYLIST: Blake Mackay
FOOD STYLIST ASSIST.Ā Logan Mackay
POSTPRODUCTION
OFFLINE Vincent Ruel-CƓtƩ
PRODUCERĀ Julia Aubry
COORDINATORĀ Laurence Girard
COLOR GRADINGĀ Beatrice Tremblay
FLAME ARTIST Simon Allard
MOTION DESIGNĀ Colin L. Racicot
ASSISTANT SƩbastien Prince, AmƩlie Santerre
ORIGINAL MUSIC & SOUND MIXĀ Jean-David Perron
VOICE OVER TALENT Catherine Saint-Laurent
TALENTS Chris Boucher, Francis Marcil, Nathalie Deschamps-Berger, Chad Concepcion, Danielle Browne
TALENTS Chris Boucher, Francis Marcil, Nathalie Deschamps-Berger, Chad Concepcion, Danielle Browne
